In today’s professional world one has to clearly and quickly communicate who they are and what value they bring to the table in order to gain a competitive edge. Effectively communicating your value proposition takes strategic formulation and positioning, creative tactics, and a consistent message to build awareness and confidence in your brand. Learn how to use the branding process to create a strong personal brand and increase your communication effectiveness at every point of professional contact, whether in person, on paper, or online.
Successfully develop and manage your personal brand in order to achieve and sustain a career that is professionally and personally satisfying!
Upon successful completion of the course, students will be able to:
- Define and develop a unique brand identity
- Apply the 3 C’s to communicate your brand: Clarity, Consistency, and Continuity
- Effectively communicate your brand interpersonally and via mediated communication channels
- Sustain and evolve your brand throughout your career