UCSB Professional and Continuing Education is in the process of launching a newly revised professional certificate program in Digital Marketing to include NEW courses and a more condensed curriculum that can be completed in a shorter amount of time. For the Fall 2018 quarter we will publish a new program matrix of offerings that will require successful completion of at least 12 units to earn the certificate. As of July 1, 2018, students who have enrolled in, but not completed the certificate program as published on this page, will fulfill the requirements in place at the time candidacy is filed. Students who previously completed Marketing courses, but who have not yet established candidacy on July 1, will be required to meet the new certificate program requirements.

If you have any questions about these changes or about this certificate program in general, please contact student services at (805) 893-4200 or help@extension.ucsb.edu.


Keep up with the rapid changes taking place in marketing practices and increase marketing opportunities for your business. This certificate program offers a variety of different courses that allows you to build your own program to best suit your professional needs, including marketing in the 21st century, global marketing, project management, web analytics, and more.

This Professional Certificate Program Provides:

  • Practical courses focused on the role marketing plays in an organization and the relationship of marketing to other business functions.
  • Opportunities to examine in context the most current marketing principles and practices.
  • An introduction to evaluation tools to effectively define and understand customer groups and needs.

Intended Audience: Professionals currently working in or who wish to pursue a career in marketing, marketing management, market research, retailing, sales management, and global management as well as students planning to pursue a career that requires development of marketing skills.

Additional Details

Program Course Schedule

Required Courses
(10 units)
Course # Units Fall Winter Spring Summer
Principles of Marketing BUSAD X409.65 3 UCSB   UCSB  
Marketing Research and Strategic Applications BUSAD X409.25 2   UCSB   UCSB
Marketing in the 21st Century BUSAD X402.2 3 UCSB   Ventura  
Principles and Practice of Public Relations BUSAD X401.3 2     UCSB  
Elective Courses
(6 units total)
Global Marketing BUSAD X409.11 3 UCSB   UCSB  
The Art and Science of Web Analytics BUSAD X409.63 1 UCSB   UCSB  
Strategic Branding BUSAD X409.67 2   UCSB    
Blogging for Business BUSAD X409.64 3 Online     Online
Introduction to Project Management ENGR X452.01 4   OnlineUCSB   Online
Marketing Internship* BUSAD X409.66 3        

Online Online          UCSB UCSB          

*As requested

This matrix lists courses we plan to offer during the time indicated and is subject to change. Additional courses may be offered; see our current quarter's catalog for the most up-to-date information.


The program requirements are defined in the Program Course Schedule. The approximate cost of completion of this program is $ 2,500.  Individual course fees are paid upon enrollment. Estimated costs are subject to change and do not include fees for course materials. For more information visit our Help Center.


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