This Professional Certificate Program Provides:
- Practical courses focused on the role marketing plays in an organization and the relationship of marketing to other business functions.
- Opportunities to examine in context the most current marketing principles and practices.
- An introduction to evaluation tools to effectively define and understand customer groups and needs.
Intended Audience: Professionals currently working in or who wish to pursue a career in marketing, marketing management, market research, retailing, sales management, and global management as well as students planning to pursue a career that requires development of marketing skills.
Program Course Schedule
|2017-18 CERTIFICATE PROGRAM COURSE SCHEDULE|
|Principles of Marketing||BUSAD X409.65||3|
|Marketing Research and Strategic Applications||BUSAD X409.25||2|
|Marketing in the 21st Century||BUSAD X402.2||3|
|Principles and Practice of Public Relations||BUSAD X401.3||2|
(6 units total)
|Global Marketing||BUSAD X409.11||3|
|The Art and Science of Web Analytics||BUSAD X409.63||1|
|Strategic Branding||BUSAD X409.67||2|
|Blogging for Business||BUSAD X409.64||3|
|Introduction to Project Management||ENGR X452.01||4|
|Marketing Internship*||BUSAD X409.66||3|
This matrix lists courses we plan to offer during the time indicated and is subject to change. Additional courses may be offered; see our current quarter's catalog for the most up-to-date information.
The program requirements are defined in the Program Course Schedule. The approximate cost of completion of this program is $ 2,500. Individual course fees are paid upon enrollment. Estimated costs are subject to change and do not include fees for course materials. For more information visit our Help Center.