In today’s market one has to clearly and quickly communicate what their product or organization is and why it matters in order to be successful. Effectively communicating an identity and value proposition takes strategic formulation and positioning, creative tactics, and a consistent message.
Learn how to use the branding process to define and package a product, organization or initiative that has yet to exist, or needs to be reengineered, reoriented, or refreshed. In this course, students learn how to successfully define, package, and communicate their brand across various mediums and platforms, from face-to-face to digital. Through lectures, assignments, and projects students formulate and develop a brand. This includes authoring and positioning the brand’s attributes and messages, organizing and packaging brand attributes, selecting the optimum strategies and mediums to optimize audience reach, and more.
Upon successful completion of this course students will be able to:
- Research, define and build a brand
- Effectively communicate a brand across a range of communication channels
- Sustain and evolve a brand
Applies Towards the Following Certificates
- Marketing : Elective Courses (6 units required)