Course DescriptionMany factors affect marketing in the 21st century, including changing technologies, globalization, deregulation, and customer empowerment. In this course, students learn about the latest technologies driving purchase decisions around the world. Whether it is blogs, Facebook, LinkedIn, or Twitter, social platforms are doing more than creating buzz. As social networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise. This course covers concepts of social media marketing, current principles and best practices of web marketing and Search Engine Marketing (SEM), which is a popular and ever-growing web marketing application.
Upon successful completion of this course, students will be able to:
- Recognize current best practices for marketing in the 21st century
- Create a successful company blog, LinkedIn account, Facebook, and/or Twitter account
- Utilize different web marketing mediums, including website design, Search Engine Marketing (SEM), social media, marketing, website optimization/analytics, affiliate marketing, etc.
- Apply various kinds of analysis to marketing projects (e.g. description/competitive analysis; SWOT analysis)
Recommended: Successful completion of Principles of Marketing or an introductory marketing course or professional experience in the field of marketing