The course serves as an introduction of the role of marketing in a total business strategy. The course also provides students with a broad introduction to marketing concepts, the role of marketing in technology firms, and the various factors that influence marketing decision-making.
Upon successful completion of this course, students will be able to:
- Explain and apply marketing strategies and tactics used to identify, create, and maintain satisfying relationships with customers that result in value for both the customer and the marketer
- Plan, implement, and evaluate decisions related to product, price, promotion, and place to meet the needs of the marketplace
Recommended: UCSB Writing 2 or equivalent with a minimum grade of B-; UCSB Writing 50 or equivalent with a minimum grade of B- ; UCSB upper-division standing or equivalent; or consent of the instructor
Applies Towards the Following Certificates
- Technology Management : Choose any 2 Extension courses (4 units)