Introduction to critical business principles and practices required by leaders for business success and societal benefit. Students are exposed to key management theories, models and tools in strategy, finance, accounting, commercialization, marketing, and sales.
**NOTE: This course is offered through the Technology Management Program in the College of Engineering, UCSB. For information on when this course is offered visit the Schedule of Classes. Matriculated UCSB students should enroll in this course through GOLD. Non-matriculated students interested in taking this course must enroll in it through the Open University Program offered through UCSB Extension.
Applies Towards the Following Certificates
- Technology Management : Required TMP Course (4 units)