Provides a high level introduction to modern marketing research. Course will cover the fundamental principles and techniques for market validation that are critical to launch, grow, and sustain a viable business.
**NOTE: This course is offered through the Technology Management Program in the College of Engineering, UCSB. For information on when this course is offered visit the Schedule of Classes. Matriculated UCSB students should enroll in this course through GOLD. Non-matriculated students interested in taking this course must enroll in it through the Open University Program offered through UCSB Extension.
Applies Towards the Following Certificates
- Technology Management : Choose any 2 TMP courses (6-8 units)